- Dec 16 , 2018
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HRVY has 200,000 YouTube subscribers, 1.5m Musical.ly subscribers, 1m Facebook followers and 2m Instagram followers. The 18-year-old from Kent has been building his social media profile since he was 13, when he began sharing covers of Justin Timberlake and Trey Songz hits. "I'd always pick a song that was heartfelt and that I really enjoyed singing, but I'd also make sure it was a relevant song - one that people were searching for. There's no point covering a song that no one's going to hear," he explains.
HRVY's FaceBook covers created some buzz and won him a management deal, but he kept his budding music career separate from his school life. "Music had to take a backseat until I was 16," he recalls. "There were a lot of things I couldn't do because I was a minor. And though people at school knew about my music, I Didn't go around Flaunting what I was doing, Its just not who I am, But as soon as I left school, I was able to focus on my music completely."
Straight after completing his GCSEs, HRVY and his manager flew to the US to work on new music and and Hang out with other social media collaborators he'd met on line ,many of them have now become some of his best friends. "We're always making content together: I'll be in their videos, they'll be in mine. But in the process it's created a really nice friendship group for me in America. They're all so supportive of everything I'm doing," he says.
As an unsigned artist, HRVY walked into Babyface's recording complex in L.A., past the photos of Justin Timberlake and Katy Perry on the walls, and sang to the legendary R&B producer and his team convincing them to work with him. He also began recording music with other writers and producers including The Rascals (Ariana Grande) and Jin Jin (Little Mix, Jess Glynne). Within 18 months of leaving school, he’d signed a record deal with Virgin EMI in the UK and Capitol in the US.
In the Last half of 2017 HRVY dropped a couple of EPs and continued to evolve his sound, which he describes as "definitely pop, but with an R&B influence in places." HRVY's fan base is growing with him: his debut EP 'Holiday' reached No.2 on the iTunes album chart and No.1 on the Spotify Viral Chart. And since it debuted on 30 November, his music video for 'Personal' has racked up 36m views - a million of which came in the first 24 hours. his super-catchy track 'Personal' has taken off online, Worldwide.
"We wrote "Personal" with a team ive guys that I work with in the U.K that are awesome and then had the idea of Having a girl say one line in the song "Dont Take it Personal' We Drafted in Loren Gray who's under the same management and the video dropped and the song just Blew up organically, I still cant believe its at 35 million with over 6 million streams on Spotify, its all really exciting for me"
Of course, talking and communication generally is at the core of what HRVY does. However busy he gets, he tries to make time to interact with his fans via Snapchat, Instagram Live and Twitter. "I just want to keep them really engaged and excited," he explains. “And my fans are really cool, chill, talented people, so I really enjoy chatting to them."
Now, HRVY's schedule is about to get even more hectic. This April, he's headlining a UK Arena tour, With 'The Vamps'. He's also planning to record new music throughout 2018, And he's continuing to hone his dance skills with Kenny Wormald, the renowned dancer and choreographer who starred in 2011's 'Footloose' remake. "The cool thing for artists now is not to dance - to be chill and laid-back on stage. But I'm bored with that kind of performance,” HRVY says. “I want to bring back the days where artists did routines on stage, and music videos were full of dancing, and there was loads of pyrotechnics and costume changes on-stage like the old days. Everything was just so much bigger!"
HRVY says he's most inspired by Justin Timberlake, Beyoncé and Jennifer Lopez - artists who can "get on stage and totally own it". And like those artists, he wants to shape himself into an all-round entertainer. "It's early days, but when people hear the name HRVY, I want them to think, ‘He’s a triple threat: dancer, singer, actor.' I know I still have a lot of work to do, but I'm prepared to put it in. I’m prepared to work as hard as it takes."
Heat Magazine “Meet The New Justin Timberlake”
Sunday People “The Next Teen Sensation”
Teen Now “ We Know your Going to Love him”
Now “ The New Youtube Sensation”
The Sun “He’s Like a Young Justin Timberlake”
- Dec 16, 2018 - 05:00 PM
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